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Friday, 29th March 2024
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THE INDIAN DIASPORA IN BRITAINA MARKET INTELLIGENCE PROPOSALIt is now official – the largest minority community in Britain is the India diaspora according to the 2012 UK population census. It is known to have huge social capital, significant disposable income, unique skill and talent in terms of education, entrepreneurship and leadership, and a great savings culture and philanthropy. Indians are entrepreneurs, innovators, professionals, donors, savers and consumers of goods and services. From our experience, the UK marketing industry and professionals do not understand the breadth and depth of this market, and as a result pays a heavy price in terms of missed opportunities for goods and services, and also for recruitment, philanthropy and talent. Culturally, it is a very different community from mainstream British customs and lifestyle, and diverse within itself, but also very wealthy, creative, entrepreneurial and talented. To really understand this market opportunity, a holistic approach is needed – it is not enough to approach this community on a piecemeal needs-only basis. FACTS:
Diverse Ethics, one of Britain’s leading social enterprises and consultancies in this area, is proposing to prepare a Market Intelligence report to help recruiters and marketers understand this community better and spot unique opportunities for expanding their market by selling targeted products and services and recruiting better and more smartly or generating more donations and funding. If you are interested in taking part, and seeing the results of this study, we are very keen to talk to you. The deadline for sponsorship is 30/6/2013. Please email Dr. Atul K. Shah, the lead researcher for more information about how you can get involved. Article added on 14th February 2013 at 11:38am |